An e-commerce site needs a series of precautions. First of all, it is essential to start the paperwork and at the same time create a website worthy of being defined as e-commerce.
Initially it is useful to define a business plan in which to plan the various stages to be faced to open an e-commerce site. A useful and cunning move at this stage is to study the competitors.
Secondly, in a single communication, it is necessary to declare the opening of the VAT number, the registration number in the business register and the registration with INPS.
Consequently, the cost to open and start an e-commerce business varies according to your wishes, and based on the number of products added to the site; but in any case there are various fixed costs to be incurred: expenses for the chamber of commerce, INPS and taxes of various kinds.
As for the graphics of the website, on the other hand, the characteristics to be taken into consideration are varied.
Fundamentals are the graphics, the layout, the colors, the loading speed of the web pages. Therefore, it is essential to have excellent web assistance for IT solutions and to rely on a trusted web agency.
In general, the site must be intuitive and user friendly to allow customers to buy quickly and safely, and must be designed according to the target you aspire to.
An essential feature of your e-commerce is clarity, whoever lands on the site must be able to make his purchase in a very short time.
Products must be clickable immediately and in evidence; each product must contain an exhaustive and detailed description.
You must always update the site in real time; • guarantee to the customer in case of return, the possibility of return,
and to allow them to buy at times when the shops are usually closed,
point out if shipping costs are included;
it is crucial to learn how to manage contacts and purchases promptly and promptly;
just as essential is the google indexing of your site, online promotion, so relying on a web marketing agency to be able to excel in google search pages is essential. Because building an online reputation to get more visits, more contacts and consequently more purchases helps your business. Like a store with a physical location, advertising and promotion must be there.
An e-commerce site should also be very active on social networks such as Twitter and Facebook, periodically publish offers and promotions regarding its products to keep followers updated. Also activate a monthly newsletter to be able to communicate news, prices and active discounts. Activate a section dedicated to customer feedback, in this way it will be easier to gain credibility in the eyes of your customers.
It is also advisable to register your business with AICEL, the Italian trade association for electronic commerce, to obtain support and be able to better understand and penetrate the market; AICEL guarantees constant updates, legal assistance, agreements, concessions and discounts and also the e-commerce site in question obtains the SonoSicuro guarantee certification, a symbol of reliability and safety for the customer.
In conclusion, it is always useful to rely on a professional to help you administratively, but even the web in these cases it is not always correct and convenient to rely on DIY.